Businesses have long used loyalty programs to reward frequent customers and strengthen our relationship. There’s a good chance that in your wallet today you have a card for your favorite local business that promises to give the 6th one free. You also probably used a frequent miler program last time you flew to maximize your rewards on that airline. And we can almost guarantee you have a card for each of your grocery stores that saves you money each time you purchase. The main goal of these initiatives is to provide value and strengthen the relationship between both parties while providing a way for the business to help track those relationships.
Here at Tangled, we are looking to redefine the way that relationship is managed. Rather than just having a card or newsletter where data is stored by only 1 party, we envision a world where customers and their favorites businesses have a 2-way, open communication channel. A channel that empowers the customer to communicate with businesses on their terms via their personal clouds and empowers the business to offer relevant services and deliver astounding experiences.
Imagine next time you (the customer) go to your favorite neighborhood restaurant, not only do you create the reservation on your phone, but you are automatically received when you walk through the entrance. Since you have opted into that businesses communication channel, they remember you which includes your favorite meals and can instantly deliver relevant recommendations that you may enjoy based on personal dining history. This is information that you own on your device and are willing to share with them via this channel. Since you’re such a loyal customer, they may even let you know that they have a couple secret items tonight for special customers just like you. You can then order through your phone, provide feedback, and pay for your meal all through your phone. The experience is astounding because it was relevant and personal. The phone was just a tool to help both parties pick up where they once left off.
Stories like this are just the beginning and the possibilities really are endless across all types of business. Tangled MVP is designed to power these relationships and can be extended and customized to each business’ need. This allows small business to deliver value to the customer faster and provide both parties with the total experience. It truly is a win-win for both parties involved. So say goodbye to all those cards in your wallet, and say hello to powered relationships.